Our company was founded by Bill Bishop in 1987 as a full-service marketing and communications company. Located in Toronto, we were pioneers in the electronic publishing of newsletters. We also provided traditional services such as public relations, advertising, writing, and graphic design.

In 1993, Curtis Verstraete joined Bill as a partner in the company. Together, they expanded the firm’s services to include the new field of Internet marketing. In 1996, HarperCollins published Bill’s book called Strategic Marketing For The Digital Age. As the first book on the subject, the book was a run-away best-seller, published in more than 40 countries in many different languages.

In 2000, with the publication of the book called The Strategic Enterprise we launched The Breakthrough Marketing Program. Designed exclusively for business owners and entrepreneurs, our program teaches you new 21st Century concepts and strategies to take your business to the next level. As a coaching-based program, it was the first of its kind in the North American marketing industry.

Since that time, more than a thousand business owners have joined our private and group programs, which were redesigned in 2006 as The BIG Idea Adventure to better represent our focus on innovation, packaging, and entrepreneurship. Our program members say we give them practical, how-to coaching, and provide the tools and resources to make their BIG Idea a reality.