BIG created the following Audio CDs contact us if you would like to purchase a copy. The Packaged Advisor Many financial advisors don’t stand out from the competition or get enough great clients because they haven’t packaged a BIG Idea, something new, better and different from other advisors. They are “unpackaged” advisors. Packaging The Invisible Box Can you sum up everything you do in 30 seconds? Is your “elevator speech” interesting and easy to understand? Are you projecting the right image that appeals to your ideal prospects? Do you provide an experience that your clients will never forget, and recommend to others? How To Sell A Lobster Are you looking for new ways to have fun and make money? Are you searching for innovative ways to get new ventures started or to create a bigger and better business? If so, How to Sell a Lobster is the perfect audio CD for you. 25 Packaging Mistakes And How To Avoid Them In recent years, packaging has been a hot topic in the business community. In our complex and competitive economy, many business owners have been trying to use professional packaging techniques to get their prospects attention, explain clearly what they do, and differentiate themselves from the competition. At Bishop Information Group Inc., we consider ourselves to be experts in this subject, based on our experience working on packaging projects with hundreds of business owners over the past 20 years. How To Develop A Marketing Plan That Works During the past 20 years, we have helped thousands of business owners develop their marketing programs. We’ve worked with companies in virtually every industry and type of business. From this experience, we’ve learned that most business owners do not have a marketing plan. They may have a lot of marketing tools—such as brochures, web sites, advertising, and direct mail—but no strategic plan. We call this The Marketing Tools Trap™.