NAPFA 2008 Practice Management Conference • Las Vegas Thank you for your participation at our 2008 NAPFA Practice Management Conference. We have had extremely favorable feedback from attendees about the quality of your presentation: both in terms of interest in the topics presented, and the knowledge gained by attendees. The quality of the presentation was rated Good 5, and Excellent 5. Thanks for making it a great conference.
Margery Wasserman
Betty Ardila
Independent Financial Brokers May 2008 Conference • Toronto We would like to thank you for participating in our event. From our evaluations you scored 83% for both content and presentation.
John Whaley
Institute of Workcomp Advisors Symposium 2008 • Ashville, NC Thank you for your part in the success of Symposium 2008. Your speech was well presented and well received by the evaluations from your session. Your contribution of 20 autographed speeches for our raffle was a great addition. We appreciate your generosity. Thanks again for making us look so good.
Session Score 9.89. Audience comments: Fantastic ideas. A lot to think about. Wow! Excellent. One of the best so far this week. Good idea and a lot to think about.
Karla Diamond
Canadian Association of Women Entrepreneurs and Executives
November 2008 Monthly Meeting Bill is a wonderful presenter. His stories and case studies made it easy for the audience to relate to how they could use the information they were receiving. His presentation was funny, practical and thought provoking. He walks his talk ... he provided our group with an amazing amount of free value to take away and immediately implement into their business. In addition, as the event coordinator, his subject and experience were a drawing card to bring people to our event. The comments we received as feedback all spoke of great value. I was really pleased to have the opportunity to have Bill Bishop on our speaking rooster.
Judi Hughes
We offer several
speech and presentation topics that can be customized for your organization.
Please contact us to learn more.
SECRET SALES TECHNIQUES How To Sell A Lobster*:
Street Smart Sales Techniques Never Taught Before To Financial Advisors
Are you a few words away from fame and fortune? Thirty years ago, Bill Bishop won a waiter contest by selling more than 1,400 lobsters. The second place finisher sold 90 of them. Until recently, Bill didn’t tell the secret behind this feat until the publication of his book How To Sell A Lobster, which is now read by salespeople around the world in a dozen languages. This life-changing experience taught Bill a powerful secret: that you can sometimes sell a lot more “lobsters” by just changing a few words in your story. Inspired by this insight, Bill embarked on a thirty-year mission to unearth other secret sales techniques—closely guarded by successful salespeople for thousands of years—and share them with others. Book Bill now so you audience can learn these secrets and start selling more of their “lobsters”.
LEADING-EDGE BRANDING & PACKAGING The Problem With Penguins: How Stand Out As Totally Unique In Your Marketplace By Branding & Packaging Your Big Idea
To package or not to package, that is the question. If you search for “financial advisor” on Google, how many results do you get? More than 15 million! No wonder most advisors feel lost in a crowd. There are millions of them who look exactly the same. As a result, most consumers think one advisor is the same as the next. That’s why, if they want to stand out, advisors need to brand and package a BIG Idea—something new, better and different—that will present them as totally unique in their marketplace. In his speech, Bill outlines this “penguin” problem, and explains seven (7) branding and packaging techniques—proven effective by hundreds of his clients—that advisors can use right away to attract, meet, and close more high-quality clients. Book Bill now and he will even bring along his mascot penguin and introduce him to your audience.
EXPERT MARKETING TECHNIQUE The Widget & The Neuron
How To Stop Selling And Become The Recognized, In-Demand Expert In
Your Marketplace
Are you selling widgets or neurons? Most financial advisors undermine their credibility and their careers by selling their widgets (financial products) rather than their neurons (their knowledge, experience, and expertise). This focus on widgets makes them come across as a pushy salesperson (who no one wants to meet), rather than a recognized, in-demand expert (who everyone wants to work with). In this presentation, Bill teaches advisors how to package and sell their most valuable asset—their knowledge—and engage in “expert” marketing activities to attract more, new high-quality clients. Suffused with real-life examples and bursting with practical do-right-away tips, this talk will definitely excite and stimulate the neurons of your audience. Book it today.
ULTRA-PROFITABLE EXIT PLANNING FOR ADVISORS A Boat Called Freedom
How To Maximize The Succession Potential & Value of Your Financial Service Business
Is your boat called Freedom? Ironically, most advisors don’t have a succession/exit strategy. They may have a vague idea that one day they will “cash in” by selling their book of business. By in today’s marketplace—with volatile markets and fickle clients—the value of their book may not be guaranteed. As a result, the freedom they seek may be more elusive than they think. That’s why advisors must prepare for their exit by “packaging” their knowledge, wisdom, and experience, into something more definable and transferable. This packaging of their “knowledge assets” will help them sell or pass on their business for more money—sometimes double or triple the value of their book. Based on Bill’s experience helping hundreds of advisors create their succession “packaging” plan, this presentation sets out a step-by-step for advisors to follow. Schedule this presentation today and get ready to take a trip on a boat called Freedom.
WHAT AUDIENCES SAY ABOUT BILL’S PRESENTATION: HOW TO SELL A LOBSTER
My husband and I really enjoyed your speech. So much excellent advice in such a complete package! We are impressed! But we must know, “Who is marketing Mike? Please reveal the mystery! Thanks for improving our business!
Jamie and Kelly LaFramboise
Found that you’re speech How To Sell A Lobster was spell binding. One question though who is Marketing Mike? We will be trying the three boxes in our business presentation. Thank You.
Brian & Diania Halliday
Hi, my name is Natalie and I am 12 years old. While at an Interbiz Function I heard your speech, How to Sell A Lobster. My favourite story was The LineUp, because I found it was a very smart way to make customers interested in your business. My mom and I enjoyed your speech and we thought it was very funny. My mom thinks that Marketing Mike is you and I am not quite sure. If you could please reply and let us know who Marketing Mike is we would really appreciate it. Thank you.
Natalie Jakopin
Hi Bill. I thought your talk at our summer conference was great! So, tell me all about Marketing Mike. Have an awesome day!
Dave Chancey
I loved your speech. There was so much information that I can use in my business. Thanks very much for a great speech. Now to the question! Who is Marketing Mike? I am very curious. Thanks.
Betty Ardila
I have enjoyed your “how to” speech very much, and intend to try to implement some of the strategies in to my non-profit world.... I’ll let you know with what success, but I am optimistic that the same principles apply to both non-profit and for-profit. So what about the Marketing Mike story..... please reveal all.
