What exactly is the problem with penguins?
We have given our new presentation—The Problem With Penguins—at several events of the past two months. The presentation is about how to dramatically increase revenues by packaging your financial service business. If you would like to book Bill Bishop to give this speech, call 416.364.8770.

The lobster keeps growing and growing!
How To Sell A Lobster is now sold in more than 25 countries in 12 languages. Recently we signed contracts for the book to be published in Cantonese, Romanian, and Nepalese. We’ve been getting lots of emails from Japan where the book has become one of the top ten business books of the year.

Are there any other animal-themed books on the horizon?
Bill Bishop is now writing The Problem With Penguins. We anticipate a publishing date of September 2009. His third book—the last in his menagerie a trois marketing series—will be called Listening To The Elephant: Selling Emotionally, Not Rationally.